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Learn about basic reporting and performance indicators in Impact Radius
A great place to start is the reporting shown on your Dashboard Landing Page. The “Snapshot View” shows performance indicators for the time period you set. You can show performance from Today, This week, Last week, Last 7 Days, This Month, a variety of other preset ranges or even set your own range by selecting a range from the calendar.
This view can provide useful information about most activities, and by just changing the time period in the upper right corner, you can get an overall picture of how well you are doing.
The Clicks value represents the number of clicks tracked through Impact Radius for all links and banners placed on your site, or used in emails or other marketing you might do.
The Actions number shows actions for the selected time period, including purchases, paid downloads and lead generation activities that would trigger an action.
Payouts shows the amount paid to you during a given period. Payments are issued on the 15th of each month for actions from the month 2 months prior to the payout date.
Sale Amount is the total amount of sales you made during the selected period.
Conversion Rate is your number of clicks divided by the number of actions for the time period you selected. This includes actions such as downloads and trials, as well as sales.
EPC represents your earnings per click. This is equal to the amount of money you earned from all actions divided by the amount of clicks you generated.
An advanced reporting post is coming soon, but if you have any questions before then, please feel free to reach out via email to: [email protected]
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