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Creator
Denise Rashidi
Art director & freelance artist
Denise Rashidi is an art director and illustrator, born and raised near Frankfurt, Germany.
Growing up, she has always been surrounded by different cultures due to her mixed heritage and constant travels between families. It wasn’t until her first trip to Japan that she discovered her love for architectural designs, nature and nostalgic pastel colours, which eventually led her to take her travel experiences and translate them into her own signature “Neon Pastel”-style.
She likes to create places and scenes that are often based on real life locations, while adding a dreamlike twist to turn them into a dream world. Her main goal is to give the viewers of her art a feeling of warmth, familiarity and dream like nostalgia, even if they have no personal connection to the places she depicts.
