Product licenses and terms of use

Purpose and legal basis for processing your personal data

We, either directly or through our Processors, will, use the Personal Data held about you for the purposes stated below:

• To fulfill a contract, or to take actions connected to a contract. This applies if you have registered to use Products (whether paid, or as a free trial) or any Website. This includes:
  • Providing you with those Websites and Products that you registered to use, and any other services or products that you have requested, using information you provided to us as well as details of what we are providing to you (e.g., Product name, version, software keys, and other technical and non-technical details).
  • Verifying your identity and doing what is necessary to enable us take payments from bank, credit/debit cards or other payment source (e.g., PayPal), using a third party payment processing and online order fulfillment processor.
  • Sending necessary communications by e-mail or other means, for example, related to payments or expiration of a subscription.
  • Providing customer service or support.
• As required to conduct our business and pursue our legitimate interests, in particular:
  • Providing you with the Websites and Products you registered to use and any other products and services you have requested, or that your Organization has requested you register for or use, with use of information you or your Organization provided to us as well as details of what we are providing to you or your Organization (e.g., Product name, version, software keys, and other technical and non-technical details).
  • Improving security of the Websites and Products, and identifying and preventing fraud and software piracy.
  • Investigating and responding to any comments or complaints that you may send us directly or through social media.
  • Identifying and fixing any problems encountered by users of our Websites and Products, such as correcting unexpected errors and known issues.
  • Analyzing your use of the Websites and Products and measuring their effectiveness so that we may engage and retain more users. We have a legitimate interest in better understanding how they are being used, improving how the Websites and Products are presented, and the manner in which users engage with them.
  • Analyzing your use of the Websites and Products, and your interaction with communications we send you, so that we may tailor and customize our Websites, Products, and marketing communications sent to you.
  • Sending you information about Products and other services, special offers and similar messages, and sharing your information with third parties for their own marketing purposes (but only where your consent is not required).
  • Using automated systems (including machine learning) to analyze the way you use the Websites and Products, in order to improve our services and the user experience (but only where your consent is not required).
  • Conducting surveys and other market research to collect and analyze information about our customers, their interests, the effectiveness of our marketing campaigns, and customer satisfaction (but only where your consent is not required).
  • Checking the validity of any payment information you have submitted, such as bank account or credit/debit card number, or other payment method that you have submitted (e.g., PayPal), in order to prevent fraud, noting that we use third parties to resell our Products, process payments and/or fulfill orders, and that they have their own privacy policies which may be in effect with regard to your transaction.
  • For business users, using information provided to Skylum by your Organization in accordance with our agreement with the Organization, which may include all or some of the following: your name, name of the Organization, job title, team, Organization address, Organization phone number and Organization email address, Organization, end user information, or bank, credit or debit card or other payment details which have been provided to us. We may use any of this information for any of the purposes identified here as being useful or necessary in conducting our business and pursuing our legitimate interests.
  • Using information in connection with legal claims, compliance, regulatory and investigative purposes, including disclosure of information as required by law enforcement authorities or any litigation.

• Provided you have given us your consent:
  • Sending you information about Products and new products and services of ours or our business partners, special offers and similar information, and sharing your information with third parties for their own marketing purposes (where your consent is required).
  • Placing cookies, pixels, beacons and using similar technologies on our Websites, Software Products or in e-mail communications, in accordance with our Cookies Policy, and using the information provided to us when those technologies are used.
  • Using automated systems (including machine learning) to analyze the way you use the Websites and Products, in order to improve our services and the user experience (where your consent is required).
  • Conducting surveys and other market research to collect and analyze information about our customers, their interests, the effectiveness of our marketing campaigns, and customer satisfaction (where your consent is required).
  • At other times when we ask you for consent, we will use the information for the purposes which we explain at that time.
• For legal reasons:
  • Responding to requests by government or law enforcement authorities conducting an investigation.
  • To detect, prevent, or otherwise address fraud, security or technical issues and software piracy (e.g., to confirm that software is genuine and properly licensed).

Where we have a legal basis to use your Personal Data without consent (as we have described above), this policy fulfils our duty to process Personal Data fairly and lawfully, given the nature of our relationship with you, by giving you notice and an explanation of the way in which your Personal Data will be used. If consent is required for our use of your Personal Data, then by checking or ticking the consent box or otherwise communicating affirmatively with us, you consent to use of that Personal Data for the purposes covered by the specific consent you gave.

Please note that we may create, collect, use and share non-personal Anonymous Data in connection with the Website or Products.