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If you’re building a business in the U.S., you’re likely familiar with the advice to “go east”–and for good reason. Given the sheer size of the market, as well as its acceptance and celebration of technological innovation, Asia bears exciting opportunities for growth and expansion that entrepreneurs in the West should at the very least consider. It is, in many ways, the next frontier.

Here’s a general rule of thumb: industry leaders — no matter what industry they’re in — reached their high status for a reason. In climbing to prominence, they did at least a few things right.

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