May 10 2019

Skylum Announces Marketing Alliance With Fujifilm North America Corporation

Skylum and Fujifilm are planning activities over the course of 2019

BELLEVUE, WA - May 13, 2019 — Skylum is pleased to announce a marketing agreement with FUJIFILM North America Corporation (Fujifilm), in a move designed to provide photographers with access to the premium tools, education, and interactive opportunities both companies have to offer.

The companies are planning several activities over the course of 2019, with a shared goal to educate and unite artists in the photography community.

“We’re thrilled to be working with Skylum, the premier solutions provider in photo editing,” Victor Ha, Director of Marketing, Electronic Imaging Division, FUJIFILM North America Corporation. “Fujifilm’s digital cameras and outstanding line of XF lenses are the perfect partners for Skylum’s suite of editing software, allowing our already talented user base to take their photos to the next level.”

Fujifilm has released several products in the past year, including key additions to its XF line of lenses, designed to be mounted on Fujifilm’s award-winning X Series of mirrorless digital cameras.

As part of the first phase of the collaboration, purchasers of any Fujifilm XF lens can opt-in to receive a free copy of Skylum’s flagship Luminar 3 editing software (a $70 value) when they register their purchase online. This will be an ongoing promotion ending December 31, 2019 and is only available to U.S. customers who have purchased from U.S.-based retailers. For more details on the XF/Luminar promotion, see link below.

Luminar is a full-featured photo editor designed for photographers of all skill levels, blending pro-level tools with remarkable ease of use and an enjoyable experience. A new Library feature lets you organize, find and rate images easily, while over 100 editing features, plus a suite of fast AI-powered technologies under the hood, will make any photo stand out.

“It’s always exciting when two respected brands pledge to work together for the greater good of the craft, and this relationship is no different,” said Kevin La Rue, Vice President of Business Development, Skylum. “Collaborating with an iconic brand like Fujifilm is especially exciting because the quality of its products and the passionate nature of its consumer base are a great fit for the capabilities Skylum’s product suite offers. Ultimately, photographers can start with Fujifilm and end with Skylum to create work that’s simply unmatched.”

To learn more about Fujifilm’s XF line of lenses, please visit Fujifilm’s lens overview. For details on the Fujifilm XF/Luminar promotion, visit To learn more about Skylum and its Luminar 3 software, visit

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Skylum Announces Marketing Alliance With Fujifilm North America Corporation

Anastasia Sliusarenko

Head of PR&Communications

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