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Brown Color: Trust, Warmth, and Authenticity

We all know there are generalities about colors. They have much to do with our personalities, upbringing, environment, and experiences. Nature is full of brown: animals (bears and deer), plants and flowers, mountains, soil, tree barks, etc.

HEX #964B00

(R, G, B) 150, 75, 0

‍Pantone 1525 C

About Brown Color

Brown is a brand favorite because it creates a sense of comfort and stability. For example, brown is usually UPS’s dominant color. The chocolate brand M&M uses brown in its mascot and packaging. You may be surprised at the wide range of vibrant brown shades available. There is a favorite shade for everyone, from cool to warm browns, from light to dark.

Information About Brown Color

HEX Code for Brown
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The standard HEX code for brown in digital design or web development is #964B00. This shade is neither too dark nor too light — it’s a medium brown — and is best used to create that warm, earthy feeling.

If you're looking for something different, try these shades:
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#7B3F00 (Chocolate);
#362624 (Carafe);
#483C32 (Taupe);
#D2B48C (Tan).
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RGB Code for Brown
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For designers, the brown color in its most common RGB values is (150, 75, 0). In other words, brown is made from 150 units of red, 75 units of green, and none of the blue. Red and green combined give brown’s warmth.
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What Does the Brown Hue Mean?

Brown has a set of definitions and may differ in context and cultural meanings. Some common symbolism of brown includes:
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stability and reliability;
comfort and warmth;
naturalness.
This hue of the earth often symbolizes all things natural, like autumn, melancholy, or even death. While it might be a warm, comforting color for one person, it might be associated with sadness, drabness, or loneliness for another.

Interesting Facts About Brown Color

Brown has a long history, long before human civilization existed. Early humans created brown paints from a combination of natural minerals and clay, which were sometimes used in cave paintings or as body adornment.
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In ancient cultures, brown often represented the earth and the agricultural cycles. In Egypt, Greece, and Rome, it was considered a color of stability used in art and architecture.
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Once synthetic dyes were developed in the 19th century, brown became more accessible, helping it spread from fashion to textiles. Eco-friendly products, natural beauty products, and organic food packaging are often seen in brown palettes. Even now, people have tended to rely on, trust, and connect emotionally with brown as a color.
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