What to Post on Social Media as a Photographer

Photography professionals are not social media management professionals, so many people face the problem of not knowing what to post. The true cause of this issue is poor account design. If your account is poorly designed, you won't know what to post.

Therefore, this article will explain important account design concepts when posting on social media. By understanding account design, you will be able to determine the direction of your posts and make posts that leverage your strengths.

What is Account Design

Start with the basics. Account design is deciding the direction of your social media account. This direction involves determining the genre, target audience, and goals for your account, and deciding what kind of account you want to grow. It needs to be a direction that allows you to utilize your interests and strengths.

There are so many posts on social media every day that a mediocre post can quickly get lost. Therefore, it is important that posts contain originality and primary information. This is possible by designing an account that leverages your interests and strengths.

Once you decide on the direction of your account, you will also determine the content you will post. Account design is crucial when thinking about what to post. By having a clear direction, you can create consistent, engaging, and impactful content that stands out and attracts your desired audience.

Four points for account design

By being aware of the following four points, you can design your account in the right direction and clarify what you should post:

1. Narrow down your genre.

2. Decide on your target.

3. Refer to successful accounts.

4. Post something that gets recognized as a person.

Below, I’ll explain these points in order.

1. Narrow Down Your Genre

It is important to narrow down your genre to create a unique personality for your account. Instead of choosing a broad category like landscape photography or portraiture, focus on a more specific niche.

For example, instead of general landscape photography, specialize in mountain photography. Narrow it down even further to photos of Mt. Fuji. By narrowing the scope as much as possible, you can create a unique and distinctive account.

When narrowing down your genre, keep the following in mind:

• Can you come up with 30 or more things to post?

• Do you often come into contact with that information?

• Can you post episodes that you experienced?

If you meet these conditions, you will be able to continue posting in that genre and provide primary information that utilizes your knowledge and experience. This ensures a consistent flow of content and establishes your account as an authoritative source within your chosen niche.

2. Decide on Your Target

Once you have decided on your genre, think about who you want to deliver the information to. A common mistake is to target a broad audience, like people who like mountains, just because you post pictures of mountains. This approach is too broad.

To make your posts resonate with a specific audience, you need to be more specific about your target. Consider the following details:

• Age

• Gender

• Occupation

• Annual income

• Career history

• Family composition

• Hobbies

• Concerns

• Interests

• What they spend most of their time doing

Thinking about these details will make it clearer what you should post.

For example, imagine your target is a 25-year-old male, an office worker in his third year in the workforce, single, with a hobby of traveling. He is busy with work on weekdays and looks for places to relax on the weekends. For this target, you can post about affordable, exciting, and exciting places to visit.

If your target audience is retirees, posts about relaxing highland resorts might be more suitable.

By determining your specific target audience, you can create posts that convey your message more effectively and have a stronger impact.

3. Refer to Successful Accounts

Even if you are in a genre where you can use your likes and strengths, you will not be able to gain many followers if there is no demand. Once you have decided what to post, look for accounts posting similar content.

By examining the number of followers these accounts have, you can gauge how popular the genre you are trying to post in is.

Additionally, by analyzing what works well for these accounts and what improvements they have made, you can apply these insights to your posts.

Please pay attention to the following points and use them as a reference:

• What type of account is it?

• Who are their followers?

• What are the trends in posts that get a lot of likes?

For example, if you want to post photos of dolphins, look for accounts that post many dolphin pictures. Consider what kind of people are following those accounts. Are they interested in the ecology of dolphins? Are they people who enjoy seeing cute dolphins for relaxation?

By observing the trends in posts with the most likes, you can understand what followers are looking for in that account. Analyzing successful accounts allows you to predict your potential success and refine your approach before putting in significant effort.

4. Post Something that Gets Recognized as a Person

Once you have decided on the genre, target, and goal, you can determine the direction of your posts and continue posting in that direction. The important thing here is to be recognized for who you are.

For example, if you consistently post valuable information about the ecology of underwater creatures, you will be recognized as an expert in that field. People interested in the ecology of aquatic life will follow you to get more information.

It's essential to express what information followers can expect from you clearly. Your goal should be to have people think of you whenever they think about your chosen genre. By consistently posting content that your followers find useful and informative, you can gain their trust and establish yourself as an authority in your niche.

Quick Recap

What do you post on social media as a photographer? I have explained the concept of account design to you. Account design involves deciding the direction of your account. Decide on the genre, target, and goal, and consider what kind of account you want to grow.

By being aware of the following four points, you can design your account in the right direction and clarify what you should post:

1. Narrow down your genre.

2. Decide on your target.

3. Refer to successful accounts.

4. Post something that will get you recognized as a person.

The benefits of following your account will become clear by deciding on a direction for your account and continuing to post specifically for it. By posting useful information, you can gain the trust of your followers, and those followers will support your activities as a photographer.